Wildcoast Adventures · Orca Camp
Selling a wilderness basecamp that most guests will never see before they book it.
Challenge
Orca Camp is a seasonal sea-kayaking basecamp on the edge of Johnstone Strait, reachable only by boat. Guests commit to a multi-day trip in a place they cannot visit beforehand, cannot drive to, and cannot easily picture. "Wilderness camp" sets a low expectation: tents, cold nights, roughing it. The reality is canvas-walled cabins with real beds, a wood-fired hot tub and sauna at the tideline, and chef-cooked meals served with the strait in view.
The gap between what people imagine and what is actually there was the whole problem. Every night that went unsold to hesitation was a night that could not be recovered, and the existing imagery was not closing it.
Approach
The work had to answer the two questions guests actually ask: what am I sleeping in, and what are the days like. So the shoot was built around both.
Aerial drone work established the setting and the isolation, showing the camp tucked into old-growth forest with the strait opening out beyond it. On the ground, a full photo shoot covered the tented cabins, the sauna and hot tub, the kitchen and the meals, and the guiding itself, from the beach briefing through to paddling out at golden hour.
A marketing video pulled the arc of a day together into one piece. And a 360° virtual tour lets prospective guests walk the camp before booking, stepping into a cabin and standing on the beach from anywhere in the world, which is exactly the reassurance a remote, high-consideration trip needs. Adam and Ava modelled throughout, so the spaces read as lived-in rather than staged and empty.
Outcome
The package launched in 2026 and now anchors Wildcoast Adventures' booking pages, social channels and trip listings. The virtual tour gives their team something to send directly to guests weighing the trip, answering the accommodation question in a way that words and a gallery could not.
Everything looks awesome!








































































































































































